Fireball

Ecommerce Website Design

A fiery new website for Fireball utilizing the Sazerac Corporate design system.

Role: Associate Creative Director
Agency: Sagepath
When: 2020

Fireball is a cinnamon whisky produced by the Sazerac Company. It is among the top selling whisky-related brands in the United States.
Fireball needed to update their website to better reflect their brand and become more of an exciting experience for users.
As part of the family of Sazerac brands, we utilized the set of components and design system we had previously established for the Sazerac corporate website. We customized these components for Fireball by applying their branding and making slight adjustments. We transformed their website to embody the rowdy spirit the Fireball brand is known for (albeit infamously) and provided an intuitive ecommerce experience.

Visual Concepts

We first proposed multiple design directions. Fireball encouraged us to take a stab at subtly refreshing the brand by proposing new brand fonts and dynamic styling for their new website.

Final Designs

After exploring several new visual directions for the Fireball website, they ultimately decided to stay true to their existing branding. Outside of the visual design, we utilized the design system we created for Sazerac Corporate’s website (their parent company) and restyled components to fit Fireball’s branding.