No Nonsense

No nonsense is a Kayser-Roth company that offers a variety of high quality, value priced products including leggings, tights, socks, yoga wear, and hosiery.

They came to Huge in need of an agency of record for their marketing efforts spanning creative, strategy, communications and media. More specifically, they were in need of a complete rebrand to amplify their brand’s strong voice and empowering spirit. They needed to expand their brand beyond its loyal following to appeal to a new, younger audience whose shopping habits differ from their original consumers.

We created a new visual identity that matches the bold, unapologetic nature of their new target audience. Outside of the new logo we also created iconography, illustrations, color schemes, typography, photography, packaging, website and campaign work.

Their new logo is strong yet feminine- like the brand itself. It represents saying “No” to the nonsense in the world while being open to what lies on the other side of “yes”. We gave them a new voice that was the champion of their new positioning and through authentic dialogue they are able to inspire the feeling of empowerment and encourage women to “join the movement”. Our rebranding efforts extended to their packaging as well as their website and campaign work.



*The client’s funding for this initiative was unfortunately cut about halfway through the project. The client has hopes of being able to resume it in the future.